Sovereign Brotherhood
We initially filmed Nate Wakeford's reels, online courses and personal branding imagery. When his content strategist left, Matthew - our founder - took over, leading content strategy, research, scripting, editing, captions & scheduling for IG & YT.
We established a daily posting rhythm for six months, optimizing platforms for visibility and engagement. Matthew, also served as his personal videographer for retreats and trips, creating authentic, story-driven content. As a men’s coach myself Matthew could see through his lens and support his narrative with ease.
We collaborated with & trained multiple editors to align with Nate’s evolving brand guidelines, directing and quality-controlling final outputs.
To streamline operations, we developed and mastered a collaborative Notion system (content planner, calendar, tracker, competitor analysis, shot list), which now underpins my client management.
Our efforts grew content reach from 100’s to 10’s of thousands, and once, millions, a rewarding achievement reflecting months of consistency, refinement, and experimentation.
